Anagram Partners advised Pepperfry on the sale of Pepperfry Limited and its subsidiaries to TCC Concept Limited.

October 30, 2025

TCC Concept Limited has signed definitive agreements with Pepperfry Limited for the acquisition of a 95.18% stake in Pepperfry through a share-swap arrangement.

Founded in 2011, Pepperfry is one of India’s leading online furniture and home décor retailers, offering a wide range of products across categories and price segments.

TCC Concept Limited is a publicly listed diversified technology holding company committed to creating sustainable value through strategic investments in cutting-edge technologies and innovative business models.

Anagram Partners acted as the legal advisor to Pepperfry on this transaction. The team was led by our Partner, Faraz Khan and comprised Charana Reddy, Ashana Shah, Harsh Raj, Sarthak Parnami and Kartik Solanki.

Read more at:

TCC Concept acquires 95.18% stake in Pepperfry for Rs 659.44 crore | Capital Market News – Business Standard

TCC Disclosure – acquisition of Pepperfry.pdf